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" GE of three or four years ago, because it essentially means using dreams to set business targets - with no real idea of how to get there. If you do know how to get there - it's not a stretch target. "
The Cycle of Leadership: How Great Leaders Teach Their Companies to Win - Page 87
by Noel M. Tichy - 2009 - 464 pages
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The Book of Management Wisdom: Classic Writings by Legendary Managers

Peter Krass - Business & Economics - 2000 - 518 pages
...Stretch is a concept that would have produced smirks, if not laughter, in GE four years ago, because it means using dreams to set business targets — with no real idea of how to get there. If you know how to get there, it's not a stretch target. We didn't have a clue how we were going to get to...
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Levers Of Organization Design: How Managers Use Accountability Systems For ...

Robert Simons - Business & Economics - 2005 - 304 pages
...extraordinary effort and some measure of luck. GE's former CEO, Jack Welch, described stretch targets as "using dreams to set business targets, with no real idea of how to get there."12 But there may be good reason for this approach, which injects considerable tension into any...
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Cross-Business Synergies: A Typology of Cross-Business Synergies and a Mid ...

Sebastian Knoll - Business & Economics - 2008 - 389 pages
...pre-defined basis and is supposed to encourage managers to set ambitious goals for their businesses using "dreams to set business targets, with no real idea of how to get there" (GE 2003 from Bartlett & Wozny 1999: 9). Managers are not held accountable for stretch goals, however,...
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