Advertising 1972: Hearings, Ninety-second Congress, Second Session, on S. 1461, to Require the Furnishing of Documentation of Claims Concerning Safety, Performance, Efficacy, Characteristics, and Comparative Price of Advertised Products and Services [and] S. 1753 Amendment No. 1118 to Establish a National Institute of Advertising, Marketing, Society. May 16, 18, and 31, 1972 |
Contents
Opening statement of Senator Moss___ | 1 |
CHRONOLOGICAL LIST OF WITNESSES | 33 |
Kirkpatrick Hon Miles Chairman Federal Trade Commission | 43 |
Copyright | |
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30 Major Mudd 30 Station break adults adver advertisement substantiation program Advertising Age advertising claims advertising to children agencies aimed at children air conditioners American anti-perspirant auto believe bill brakes broadcast Cattanooga Cats cereals Chairman child children's advertising children's programs commercials Commission's Committee companies concern CONGRESS consumer containers Corp Corporation cost critics degaussing diet documentation dogs effect electric shavers engine environmental evaluate experience Federal Trade Commission File Special Reports Flintstones Food Advertisements Ford groups hexachlorophene industry Institute issue Lancelot Link Lost in Space manufacturers marketing material submitted ment mill million Motor Mouse Motors NARB nutritional Orders to File paper percent Philco-Ford pollution control Potlatch problem purchase questions relevant request responses safety Senator Moss Speed Racer staff standards statement submissions sumer technical television sets tion Truth in Advertising U.S. Senate unfair WKBG WSBK