The Economics of Consumption |
Contents
SOME BASIC CONSIDERATIONS | 3 |
THE GROWING IMPORTANCE OF CON | 21 |
CONSUMPTION IN A CHANGING WORLD | 54 |
Copyright | |
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advertising agencies American average basis become brand budget Bureau business cycle buyer buying caveat emptor choice patterns clothing color commercial competition consumer's consumption coöperative cost of living custom demand dentifrices desires determined Division dollars economic Economy of Abundance effective Engel's Laws enterprise established existing expenditures F. J. Schlink fact factors falsely advertised Federal Federal Trade Commission forces frequently function grade Ibid important income increase individual industry influence interests involved Jour label Labor level of living manufacturer marginal economists ment modern motives National nature needs nomic objects organization person physical possible practices profit purchasing power reason relative retail satisfaction says selection selling social society sold specific standard of living sumer sumption tend things tion ultimate consumers United UNIVERSITY OF CALIFORNIA utility wage wealth welfare