... the risk. 2. Transporting the goods. 3. Financing the operations. 4. Selling (communication of ideas about the goods). 5. Assembling, assorting, and re-shipping. These functions were at first taken over by areas; that is, each successive middleman... Principles of Marketing - Page 273by Fred Emerson Clark - 1922 - 570 pagesFull view - About this book
| Arch Wilkinson Shaw - Business & Economics - 1915 - 136 pages
...over by areas; that is, each successive middleman in the series took over a part of each function. Each took the risk of destruction of the goods while...to make them physically available to the consumer. But at a relatively early date a taking over of these functions by kind instead of by area appeared.... | |
| Leon Carroll Marshall - Economic history - 1918 - 1130 pages
...Each took a share in the transportation of the goods along the route from the producer's stockroom to the hands of the consumers. Each took a part in...had a part in the selling, disposing of the goods to be purchased to succeeding middlemen and finally to the consumer. And each finally took a part in... | |
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