Start Small, Finish Big: Fifteen Key Lessons to Start--and Run--your Own Successful Business

At age seventeen Fred DeLuca borrowed $1000 from a friend- and started SUBWAY. Today, with more than 14 000 stores in more than seventy countries and annual sales exceeding $3 billion, Fred DeLuca's SUBWAY is a success story with a message...Start Small, Finish Big.

In this trailblazing, iconoclastic book, Fred DeLuca draws on his own experience and that of twenty-two other entrepreneurs who started on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King, and AHL Services. How did they transform fledging start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals:

*Where winners get their ideas... and where to look for yours *The two ways-the only two ways-to increase profitability *The importance of constantly improving a business *The one thing you must never let happen to you *The essential lesson of being persistent *Why you should jump in now and fine-tune later... and more proved, in-the-trenches guidelines- lessons that you can put to work today!