Dr. N. S. Golding, Professor Emeritus, Washington State University, is shown here running his new solids-not-fat test on milk samples. With this test, milk may now be marketed on a solids-not-fat basis rather than on a butterfat basis.

Some common viruses may be responsible for more than a single disease of plants, research at the Pennsylvania Agricultural Experiment Station shows. Plants must be exposed at a certain stage of maturity to contract the disease. Properly timed inoculation with tobacco mosaic virus caused the diseases of peppers shown in this picture: A, Healthy fruit; B, affected fruit.

Damage by nematodes is becoming a serious problem in the production of certain agricultural crops. A method of studying this damage under laboratory conditions has been developed by the New Hampshire Agricultural Experiment Station.

This wheat kernel, showing storage fungus growing from germ or embryo, was typical of grain that was stored in a commercial bin and which, in storage, developed "sick" wheat or germ damage. Minnesota Experiment Station research on this problem over the past decade enables scientists to tell the practical grain men how to avoid this sort of loss.

A view of the Georgia Agricultural Experiment Station located at Experiment, Georgia-one of three main stations coordinated by the University of Georgia. Empire, a cotton variety with high wilt resistance adapted throughout the cottonbelt, was developed here in cooperation with USDA.

forth. Other factors appeared to play significant roles. Enough ideas and procedures were suggested in the responses to question that if properly and more widely implemented they could contribute to many improvements in public understanding of agricultural experiment station activities. Less than one-third of all farmers and a still smaller percentage of the nonfarm population had a good understanding of station activities. Only 14 percent of the station releases had been written for the urban population and less than one-third of the stations' public relations efforts had emphasized problems needing attention. The 1960 study demonstrated a need for careful reevaluation of station public relations policies. It showed that greater emphasis on public relations as an essential function of experiment station administration is warranted.

The importance of publications and communications, including intercommunication and mass communications, was recognized by directors of experiment stations when they joined with those of the extension services in endorsing the 7-year National Project in Agricultural Communications undertaken by the American Association of Agricultural College Editors with support from the Kellogg Foundation. A final report on this project is contained in the proceedings for the 72d annual convention of the Association (14). It included recommendations made by the project Board of Control whose chairman was Director M. H. Campbell of the Rhode Island Experiment Station. It was adopted with minor modifications by the Association. Of particular significance was Recommendation II:

That communications research activities be carried on through agricultural experiment stations as a part of inter-regional or regional research projects. The committee emphasizes the inter-regional approach, recommends that appropriate steps be taken to secure approval by the Regional Directors and the Committee of Nine to develop a project, and that the project include provisions for consulting services.

While research in agricultural communications has in the past been handicapped by lack of sufficiently trained personnel, a number of land-grant institutions are conducting quality research in this area, accompanied by training of an increasing number of graduate students. That this research and training is vital in a day when communications represent one of the most rapidly forward-moving technologies is generally recognized. That it has begun to improve communications phases of research administration is evidenced by the emphasis given to more systematic distribution of publications and improved quality of research reporting. Today there is widespread public interest in wanting to know more about science. However, the word is likely to conjure up images of missiles soaring into the sky, of human beings whirling around the globe, rather than recognizing those at work in less spectacular projects but equally important in helping man reach the ultimate goal of science. Thus the job of telling the story of agricultural science has reached a new crossroad as we enter the 1960's.

LITERATURE CITED

(1) ATWATER, W. O. 1890.

STATEMENT ON NEED FOR FUNDS FOR PRINTING. Assoc. Amer. Agr.
Cols. and Expt. Stas. Proc. (1889) 3: 103, 112. (U.S. Dept.
Agr., Off. Expt. Stas. Misc. Bul. 2.)

634244 O-62-14

(2) BAILEY, L. H.

Assoc. Amer.

1903. THE EDITING OF EXPERIMENT STATION PUBLICATIONS. Agr. Cols. and Expt. Stas. Proc. (1902) 16: 112-113. (3) BUTZ, E. L., CHAIRMAN.

(4)

(5)

(6)

(7)

(8)

1959.

Assoc.

REPORT OF THE INTERSECTIONAL COMMITTEE ON PUBLIC RELATIONS. Amer. Assoc. Land-Grant Cols, and State Univs. Proc. 73: 128129. COMMITTEE ON EXPERIMENT STATION ORGANIZATION AND POLICY. 1918. PUBLISHING THE WORK ON THE EXPERIMENT STATIONS. Amer. Agr. Cols. and Expt. Stas. Proc. (1917) 31: 37-43. COMMITTEE ON INDEXING. 1905. INDEXING AGRICULTURAL LITERATURE. Assoc. Amer. Agr. Cols. and Expt. Stas. Proc. (1904) 18: 32–33. (U.S. Dept. Agr., Off. Expt. Stas. Bul. 153.) CONVENTION OF DELEGATES FROM AGRICULTURAL COLLEGES AND EXPERIMENT STATIONS.

1885. PROCEEDINGS OF A CONVENTION OF DELEGATES FROM AGRICULTURAL
COLLEGES AND EXPERIMENT STATIONS HELD AT THE DEPARTMENT OF

AGRICULTURE, JULY 8 AND 9, 1885. U.S. Dept. Agr. Misc. Spec.
Rpt. 9, 196 pp.

CUTTER, W. P.
1889.

SUGGESTED CLASSIFICATION OF AGRICULTURE. Assoc. Amer. Agr.
Cols. and Expt. Stas. Proc. (1898) 12: 50-53. (U.S. Dept. Agr.,
Off. Expt. Stas. Bul. 65.)

EXECUTIVE COMMITTEE OF THE ASSOCIATION.

1911. MINUTES OF THE GENERAL SESSION. CONCERNING PROPOSED RESEARCH JOURNAL. Assoc. Amer. Agr. Cols. and Expt. Stas. Proc. (1910) 24: 115-118.

COMMITTEE ON PUBLICATION AND RESEARCH.

Cols. and Expt. Stas. Proc. (1913) 27: 145

Assoc. Amer. Agr.

OFFICERS AND COMMITTEES OF THE ASSOCIATION.

Agr. Cols. and Expt. Stas. Proc. (1918) 32: 5.

Assoc. Amer.

CONSTITUTION; AMENDMENT OF THE CONSTITUTION. Assoc. Amer.
Agr. Cols. and Expt. Stas. Proc. (1919) 33: 15-17; 66–68.

PROCEEDINGS OF THE FIRST ANNUAL CONVENTION (1887) OF THE
ASSOCIATION OF AMERICAN AGRICULTURAL COLLEGES AND EXPERIMENT

STATIONS. 6 pp.
(Note: No account of this convention was
printed originally. However, a manuscript summary by C. E.
Thorne, Secretary of the convention, which was filed in the Office
of Experiment Stations, was ordered printed by the Executive
Committee of the Association on May 5, 1941.)

JOINT COMMITTEE ON PUBLICATION OF RESEARCH. Assoc. Land-
Grant Cols. and Univs. Proc. 63: 6.

NATIONAL PROJECT IN AGRICULTURAL COMMUNICATIONS. Amer.
Assoc. Land-Grant Cols. and State Univs. Proc. 72: 124-126.

(15) FARRELL, F. D.

1921. SOME PRACTICES WHICH HELP TO POPULARIZE EXPERIMENT STATIONS AND THEIR WORK. Assoc. Amer. Agr. Cols. and Expt. Stas. Proc. (1920) 34: 105-111.

(16) GOODELL, H. H.

(17)

1895.

1896.

WHAT IS THE MISSION OF THE BULLETIN ? Assoc. Amer. Agr. Cols. and Expt. Stas. Proc. (1894) 8: 69–71. (U.S. Dept. Agr., Off. Expt. Stas. Bul. 24.)

RESOLUTION CONCERNING INDEXING OF AGRICULTURAL LITERATURE.

Assoc. Amer. Agr. Cols. and Expt. Stas. Proc. (1895) 9:75. (U.S.
Dept. Agr., Off. Expt. Stas. Bul. 30.)

(18) GRIFFEE, FRED.

1940. EXPERIMENT STATION PUBLICATIONS AND MAILING LISTS. (Abstract.) Assoc. Land-Grant Cols. and Univs. Proc. 54: 142-143.