The Fast Forward MBA Pocket Reference

Front Cover
John Wiley & Sons, Oct 16, 2002 - Business & Economics - 368 pages
The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever!
When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now.
This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.
The Portable MBA
The Fast Forward MBA-- the compact business companion you'll use every day!
* Keep up with the newest ideas in business
* Brush up on the basics you can't do without
* Find direct, practical answers to complicated problems
 

Contents

CHAPTER 1STRATEGY
1
CHAPTER 2COMMUNICATION
23
CHAPTER 3MARKETING
53
CHAPTER 4ORGANIZATIONAL BEHAVIOR
81
CHAPTER 5ECONOMICS
113
CHAPTER 6ACCOUNTING
133
CHAPTER 7FINANCE
175
CHAPTER 8ENTREPRENEURSHIP
205
CHAPTER 9INTERNATIONAL BUSINESS
219
CHAPTER 10THE JOB SEARCH
233
KEY CONCEPTS
259
NOTES
341
INDEX
345
Copyright

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About the author (2002)

PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication.

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