Corporate Social ResponsibilityAndreas Rasche, Mette Morsing, Jeremy Moon This upper-level textbook offers an original and up-to-date introduction to issues in corporate social responsibility (CSR) from a global perspective. Written by an international team of experts, it guides students through key themes in CSR including strategy, communication, regulation and governance. Balancing critiques of CSR with a discussion of the opportunities it creates, it includes chapters devoted to critical issues such as human rights, anti-corruption, labour rights and the environment. Pedagogical features include customised case studies, study questions, key term highlighting, practitioner pieces and suggestions for further resources. The book is also complemented by a companion website featuring adaptable lecture slides, teaching notes for cases and links to related resources. Tailored for upper-level undergraduate and postgraduate courses on corporate social responsibility, sustainability and business ethics, it is also relevant to non-business courses in political science, international relations and communications. |
Contents
1 Five perspectives on CSR page | 11 |
1 Public issue life cycle page | 13 |
2 The value driver model | 17 |
engineering the truth | 22 |
STRATEGY AND CSR | 29 |
1 Rationales for responsible business | 35 |
1 Evolution of strategic CSR | 47 |
CSR in industrialisation page | 49 |
Beyond Voluntarism | 246 |
1 Issue areas of European government regulation for CSR 20002011 | 251 |
4 Four key regulatory initiatives to improve working conditions | 262 |
Tax transparency in the extractive sector | 264 |
COMMUNICATION AND CSR | 279 |
1 Corporate CSR statements examples from industry leaders | 287 |
3 Three phases in the development of CSR communication | 294 |
Nestlé Meets Greenpeace in social media campaign | 302 |
CSR and internationalisation | 55 |
Ambitions and Critiques | 63 |
1 The practicalities of CSV | 70 |
Maersk Group and shared value | 80 |
Corporate Responsibility Strategies for Sustainability | 86 |
1 Sustainability principles | 88 |
1 Business strategies for sustainability | 93 |
Terracycle | 101 |
Managing for Stakeholders in the Digital Age | 110 |
1 Creating value for stakeholders | 113 |
3 Stakeholder map including virtual stakeholders and challenges | 125 |
The Corporation as a Political Actor | 136 |
1 Corporate national international and global governance relations | 145 |
Google Glass the future of political transparency? | 148 |
THE REGULATORY DYNAMICS OF CSR | 161 |
1 Overview of different types of CSR standards | 168 |
bluewashing corporate practices? | 180 |
3 The ten principles of the UN Global Compact | 181 |
Corporate Responsibility Reporting | 187 |
The Global Reporting Initiative | 188 |
1 Overview of selected voluntary frameworks for corporate | 190 |
2 Advantages and disadvantages of voluntary and mandatory | 205 |
developments | 211 |
NGO Activism and CSR | 220 |
1 NGOs activists and related organisational concepts | 223 |
Clean Clothes Campaign | 231 |
CSR and Crisis Communication Strategies | 307 |
1 SCCT crisis response strategies for reputation management | 311 |
2 CSRbased challenge recommendations | 321 |
Honey Maid and samesex marriage | 322 |
Too Much of a Good Thing? | 328 |
1 CSR and reputation effects | 344 |
Beyond control? Managing reputation after the BP Deepwater Horizon oil spill | 345 |
The Corporate Construction of Transparency and InTransparency | 350 |
1 Transparency definitions | 354 |
The Equator Principles standard | 366 |
THE GOVERNANCE OF TRANSNATIONAL ISSUES | 377 |
1 Overview of human rights in a business context | 385 |
protect respect and remedy | 391 |
1 Minimum age for admission to employment or work | 397 |
Lundbecks Pentobarbital human rights dilemma | 400 |
AntiCorruption Governance and Global Business | 405 |
Siemens | 406 |
Business and Transnational Environmental Governance | 427 |
Sustainable shipping | 440 |
1 Main aspects and sources of possible environmental improvements | 442 |
Labour Rights in Global Supply Chains | 451 |
1 Common labour rights violations in global supply chains | 455 |
Labour rights in the garment supply chain the Rana Plaza factory collapse | 467 |
Glossary on CSR and Related Concepts | 481 |
| 523 | |
Common terms and phrases
activist NGOs actors adoption argue Bangladesh behaviour brand Business Ethics Chapter companies company’s concept consumers context Copenhagen Business School corporate responsibility reports Corporate Social Responsibility corruption countries create crisis critical CRRep CSR activities CSR communication CSR issues CSR standards CSR-based challenge discussion economic EITI employees environment example Facebook firm’s firms focus focused framework Global Compact governance Greenpeace greenwashing groups human rights impact important industry initiatives integrated investment labour rights legitimacy Maersk mandatory MNCs Monsanto MSIs Nestlé norms Novo Nordisk operations organisations perspective policies political Porter and Kramer practices principles reflect regulation regulatory relevant reputation responsible business risk role sector shared value shareholders social and environmental social media stakeholder theory strategic CSR strategy suppliers supply chains sustainability sweatshop TerraCycle transparency UN Global Compact voluntary workers