Printers' Ink, Volume 100Printers' Ink Publishing Company, 1917 - Advertising |
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Contents
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Common terms and phrases
adver advertising agency American appeal asked Association Building called campaign carry cent Chicago circulation City Cleveland Company copy cost customers Daily dealer developed direct dollars effect electric experience fact farm field give Government idea important increase interest Journal kind less letter machine magazine manager manufacturers matter means ment methods Michigan months motor newspaper organization paid period possible practical present president printed PRINTERS profit published representative retail salesmen selling space standard Street success tell thing tion trade United vertising write York
Popular passages
Page 62 - That it shall be unlawful for any person engaged in commerce, in the course of such commerce, to lease or make a sale or contract for sale of goods, wares, merchandise, machinery, supplies, or other commodities, whether patented or unpatented...
Page 62 - States, or fix a price charged therefor, or discount from, or rebate upon, such price, on the condition, agreement, or understanding that the lessee or purchaser thereof shall not use or deal in the goods, wares, merchandise, machinery, supplies, or other commodity of a competitor or competitors of the lessor or seller, where the effect of such lease, sale, or contract for sale or such condition, agreement, or understanding may be to substantially lessen competition or tend to create a monopoly in...
Page 85 - Its purpose is to collect and select scien. tine and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady, NY The mark MAZDA can appear only on lamps which meet the standards of MAZDA Service.
Page 2 - I therefore have no hesitation in urging colleges and technical schools to endeavor to maintain their courses as far as possible on the usual basis.
Page 111 - AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service of time by farm hands roving from place to place in search of work.
Page 111 - The Weight of War The heavy hand of war has disturbed the balance between supply and demand the world over. Our problem of serving the public has all at once assumed a new and weightier aspect. Extraordinary demands on telephone service by the Government have been made and are being met. Equipment must be provided for the great training camps, the coastdefense stations must be linked together by means of communication, and the facilities perfected to put the Government in touch with the entire country...
Page 75 - ... any other advertising that may cause money loss to the reader or injury in health or morals or loss of confidence in reputable advertising and honorable business.
Page 61 - ... AUGUSTUS N. HAND, District Judge. The complainant corporation publishes the Pictorial Review, and the defendant the Ladies' Home Journal, the Saturday Evening Post, and the Country Gentleman. The Pictorial Review has been distributed by the American News Company, a distributing agency, which has about 60 branches throughout the United States. The defendant, on the other hand, has put the Ladies' Home Journal on the market through wholesale dealers of established efficiency in the various towns...
Page 107 - ... received in the midst of the very scenes related; a history too that could be read and understood alike by all, the wise and the ignorant, the learned and the unlearned.
Page 79 - MazdaMAZDA is the trademark of a world-wide service to certain lamp manufacturers. Its purpose is to collect and select scientific and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this Service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady.