Printers' Ink, Volume 100

Front Cover
Printers' Ink Publishing Company, 1917 - Advertising
 

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Contents

Chamber of Commerce of U S A Answers Attack of OneCent Postage
61
Table of Contents Tabi
3
Japans Campaign for American Good Will J B Powell 33
33
Uncle Sam Endeavors to Find a Purchasing Policy 37
37
Restraint on Selling Agents by Curtis Company Upheld by Court 66
66
Manufacturers Campaign for Industrial Conservation 74
74
Rice Leaders of the World Meet in New York 87
87
After Three Years of Advertising Demand Increased Four Fold 8
8
Efficiency Asserts Itself L H Bartlett 90
90
Editorials 98
98
Making the Sales Convention Yield Profits for the Year After
103
The Little Schoolmasters Classroom 104
104
Likelihood of Zone Increase on SecondClass Mail 43
43
Hunting the Hidden Headline Claude Schaffner 12
12
Thermoid Breaks Away from Scare Copy in Its Advertising 25
25
37
37
TestimonialsHomemade and Otherwise H Varley 39
39
WatchAccessory Advertising Cashes in on Waltham Prestige Bruce Bliven 49
49
Modest Dish Washer Campaign Reveals Market Possibilities
57
Private Concern Advertises Governments Land Sale
84
W B Swann
101
Sunkist Will Advertise in spite of Crop Shortage
2
New York Suffragists Use Advertising
18
A Jobbers National Campaign to Sell the Electrical Idea Bruce Bliven 25
25
Making Your Advertising Serve the Needs of the Hour
37
Letters That Let SelfInterest Sell the Customer 45
45
Names of Dealers Rotated in Newspaper Copy Paul C Gerhart 58
58
How the International Harvester Gets the Good Will of the Child 65
65
What Shall the Advertising Policy Be in War Timel C H Clark 3
3
Scrapping of old Retall Evils Will Beneat Advertisers 12
12
Price Maintenance in English War Markets Thomas Russell 25
25
Revolutionary Methods in Retouching By a Commercial Art Manager 37
37
Why Black Cat Fall Campaign Will Bear Down on TradeMark
41
Increasing Interest in Sound Business Information R S Lynd 45
45
Raising a LongEstablished Price 47
47
Subterfuges to Maintain Prices Punished 55
55
How Armour Meets Shortage of Salesmen by MailOrder Selling 25
25
After Half a century Hartshorn Changes Style of Appeal 53
53
Use Paid Advertising Next Time 61
61
Using a Traveling Corps of Window Display Men 66
66
Mr Hoovers Conservation News Service 70
70
Dealers Invited to Buy When They Wont Be Sold 72
72
One Dealers Cooperation
99
Ingenious Ways to Sample HardtoSample Goods
128
Advertising Helps Raise 10000 Harvesters in a Week 31
31
One Presidents Way of Selling Advertising to Salesmen 37
37
Food Bill Controversy in New York Evokes Advertising 44
44
Trade Commission Champions MailOrder Houses 57
57
The Way You Advertise in China
60
Heart Interest Copy Wins Sympathy for Unpopular Product 63
63
One Disordered Industry to Straighten Itself Out by Advertising
67
How the Printer May Help You Cut the Printers Bills 76
76
Putting ReasonWhy Copy in the Window Display Irwin L Rosenberg
77
Winning Belief for Claims That Sound Too Good to Be True 85
85
86
86
Why Not a Detail Censor for Advertising Illustrations ? 92
92
97
97
Campaign
106
Advertises to Reclaim Waste Automobiles 117
117
Commercial Opportunities in Russia After the War 126
126
Editorials
127
10
10
17
17
Strong Effort to Make Advertisers Stop Using Red Cross
45
Advertising
51
Manufacturers Must Not Advertise Government Contracts
57
Flourishing Business Grows Out of a WarOrder Bid Henry A Beers Jr 67
67
Dignified Advertising of Funeral Directors Builds Prestige 71
71
An Advertising Man at Camp Herbert S Richland 75
75
What Department Store Buyers Want in TradePaper Ads Joseph Kals 77
77
Selling the Red Cross 80
80
Increased Postal Rates Improve Canadian Advertising Harold C Lowrey
82
Uncle Sams Machinery for Aiding Export Trade Paul T Cherington 87
87
Full Speed Ahead a Wise Advertising Policy in War Time 88
88
Salvaging an Advertising WreckII 90
90
Southern Newspaper Publishers Consider Proposed Legislation
92
Editorials 98
98
Editorials 102
102
National Advertiser Seeks Out Kind of Helps Dealers Will
103
Editorials 106
106
The Little Schoolmasters Classroom 112
112
The Little Schoolmasters Classroom
114
120
120

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Page 62 - That it shall be unlawful for any person engaged in commerce, in the course of such commerce, to lease or make a sale or contract for sale of goods, wares, merchandise, machinery, supplies, or other commodities, whether patented or unpatented...
Page 62 - States, or fix a price charged therefor, or discount from, or rebate upon, such price, on the condition, agreement, or understanding that the lessee or purchaser thereof shall not use or deal in the goods, wares, merchandise, machinery, supplies, or other commodity of a competitor or competitors of the lessor or seller, where the effect of such lease, sale, or contract for sale or such condition, agreement, or understanding may be to substantially lessen competition or tend to create a monopoly in...
Page 85 - Its purpose is to collect and select scien. tine and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady, NY The mark MAZDA can appear only on lamps which meet the standards of MAZDA Service.
Page 2 - I therefore have no hesitation in urging colleges and technical schools to endeavor to maintain their courses as far as possible on the usual basis.
Page 111 - AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service of time by farm hands roving from place to place in search of work.
Page 111 - The Weight of War The heavy hand of war has disturbed the balance between supply and demand the world over. Our problem of serving the public has all at once assumed a new and weightier aspect. Extraordinary demands on telephone service by the Government have been made and are being met. Equipment must be provided for the great training camps, the coastdefense stations must be linked together by means of communication, and the facilities perfected to put the Government in touch with the entire country...
Page 75 - ... any other advertising that may cause money loss to the reader or injury in health or morals or loss of confidence in reputable advertising and honorable business.
Page 61 - ... AUGUSTUS N. HAND, District Judge. The complainant corporation publishes the Pictorial Review, and the defendant the Ladies' Home Journal, the Saturday Evening Post, and the Country Gentleman. The Pictorial Review has been distributed by the American News Company, a distributing agency, which has about 60 branches throughout the United States. The defendant, on the other hand, has put the Ladies' Home Journal on the market through wholesale dealers of established efficiency in the various towns...
Page 107 - ... received in the midst of the very scenes related; a history too that could be read and understood alike by all, the wise and the ignorant, the learned and the unlearned.
Page 79 - MazdaMAZDA is the trademark of a world-wide service to certain lamp manufacturers. Its purpose is to collect and select scientific and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this Service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady.

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