Africa Rising: How 900 Million African Consumers Offer More Than You ThinkWith more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.
Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.
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From inside the book
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... Television and Radio: Beyond Two Channels . . . . . . . . . 153 The Small Screen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155 Print and Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157 The ...
... televisions, music, computers, movies, bicycles, cosmetics, medicines, cars, and loans to start businesses. They celebrate marriages, births, and religious holidays and commemorate death. I have sought to learn as much as I possibly ...
... televisions and other appliances to generators to clothing and shoes. Astute Chinese peddlers and retailers are selling Ramadan lanterns and prayer carpets in Egypt. Egyptians shake their heads that they are buying these holy items from ...
... fast-growing demand for every conceivable type of consumer good and service, from cell phones and banking to televisions and travel. TABLE 2-1 Africa Is Richer Than You Think Country GNI/Per 29 Chapter 2 Africa Is Richer Than You Think.
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Africa Rising: How 900 Million African Consumers Offer More Than You Think Vijay Mahajan No preview available - 2009 |
Africa Rising: How 900 Million African Consumers Offer More Than You Think Vijay Mahajan No preview available - 2009 |