Africa Rising: How 900 Million African Consumers Offer More Than You ThinkWith more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.
Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.
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... selling them during the day. He built one of the most respected brands in the industry in South Africa. The business was brought to the brink of bankruptcy in a suspicious fire that destroyed his factory in 1993, but he rebuilt it from ...
... selling Ramadan lanterns and prayer carpets in Egypt. Egyptians shake their heads that they are buying these holy items ... sell leather, clothing, and other wares. The same scene is repeated at El Hamiz in Algiers, Moncef Bey in Tunisia ...
... sell generators and inverters. Take away a stable financial system, and they make their money on speculating on foreign currency. Take away their employment, and they set up kiosks in the street. Entrepreneurship and the development of ...
... sell energy back into the national grid. When this cogeneration power project is completed in 2009, electric power sales will exceed sales of sugar. It was a long, hard road, but the business has come back stronger than ever. Africa's ...
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Africa Rising: How 900 Million African Consumers Offer More Than You Think Vijay Mahajan No preview available - 2009 |
Africa Rising: How 900 Million African Consumers Offer More Than You Think Vijay Mahajan No preview available - 2009 |