Africa Rising: How 900 Million African Consumers Offer More Than You ThinkWith more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.
Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.
|
From inside the book
Results 1-5 of 94
How 900 Million African Consumers Offer More Than You Think Vijay Mahajan. HOW 900 MILLION AFRICAN CONSUMERS OFFER MORE THAN YOU THINK VIJAY MAHAJAN Africa Rising HOW 900 MILLION AFRICAN CONSUMERS OFFER MORE THAN. Front Cover.
How 900 Million African Consumers Offer More Than You Think Vijay Mahajan. Africa Rising HOW 900 MILLION AFRICAN CONSUMERS OFFER MORE THAN YOU THINK VIJAY MAHAJAN with Robert E. Gunther Vice President, Publisher: Tim Moore Associate ...
... consumers offer more than you think / Vijay Mahajan. p. cm. ISBN 0-13-233942-0 (hbk. : alk. paper) 1. Africa—Commerce. 2. Africa—Economic conditions. 3. Investments, Foreign—Africa. 4. International business enterprises—Africa. I. Title ...
... consumers, entrepreneurs, NGOs, institutions, and governments who are making a difference in Africa. This page intentionally left blank Preface Contents Consumer Safari .
How 900 Million African Consumers Offer More Than You Think Vijay Mahajan. This page intentionally left blank Preface Contents Consumer Safari . . . . . .
Other editions - View all
Africa Rising: How 900 Million African Consumers Offer More Than You Think Vijay Mahajan No preview available - 2009 |
Africa Rising: How 900 Million African Consumers Offer More Than You Think Vijay Mahajan No preview available - 2009 |