Entrepreneurial ManagementSuccessful entrepreneur and author Robert J. Calvin uses his own knowledge and experience--plus in-depth examinations of real-world start-up successes and failures--to detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, "Entrepreneurial Management "helps budding entrepreneurs master the planning and growth issues required to make any new business a success. |
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accounts receivable advertising appropriate benefits budget business or strategic business plan buyer capital cash flow catalogs channel partners compact discs compensation competitive advantage competitors complex sales consumer costs create critical risks customers and prospects debt decision makers differentiation distributor dollars e-mail early-stage firms employees enterprise entrepreneur and small-business entrepreneur or small-business equipment equity investors evaluate expenses firm's forecast gospel music gross margin growth growth-stage hire industry inventory involves issues key control points loan manufacturing market research market segments ment needs offer on-line percent percentage performance pay person potential probability of success product or service profit purchase rates represent require retail revenues sales cycles sales force sales organization salespeople and channel salesperson sell small business small-business manager small-business owner smaller firms specialty catalogs start-up sumer suppliers switching costs target customers telesales tion tomer trade publications trade shows