Africa Rising: How 900 Million African Consumers Offer More Than You Think

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Wharton School Publishing, 2008 - Africa - 246 pages

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Africa rising: how 900 million African consumers offer more than you think

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Mahajan (McCombs Sch. of Business, Univ. of Texas, Austin) here revisits The 86 Percent Solution: How To Succeed in the Biggest Marketing Opportunity of the 21st Century, a book he coauthored with ... Read full review

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