Digest

1.

ADVISORY OPINION DIGESTS

1-313

Cross Index and Summary

Summary

Chamois; Unsplit sheepskin described as....

2. ... Toy catalog, independently published; advertising in by manufacturer.

3...... Toy catalog, independently published; ad- 223: A-5

vertising in by manufacturer.

4...... Product standard as industry goal...

161: A-5

6...... Three-way promotional program, outdoor 228: A-15

17375 6537050

advertising.

7...... Drug catalog, independently published; ad- 228: A-14 vertising in by manufacturer.

17376 653049

8...... Foreign origin; disclosure of imported parts 228: A-16 on label.

17377 6537052

9...... Foreign origin; absent material deception 229: A-3
disclosure not necessary. “Manufacturing"
in trade name.

17378 6537055

10..... Advertising allowance: alternatives for 231:A-11 customers unable to use preferred media.

17380 6537053

11..... Foreign origin; "Made in U.S.A." marked 232: A-3

17401 6637011

on imported steel, affirmative reprsenta-
tion of domestic origin.

12..... Advertising allowance granted to one cus- 235: A-7

17..... Descriptions "velvet" and "suede" for 246:A-7

20..... Foreign origin; Imported components 5%, 246:A-25

"Made in U.S.A.", affirmative misrepre

8

plan to share brokerage.

Digest

Summary

ATRR1

22..... Foreign origin; imported parts in kit, "Made 247: A-8
in U.S.A.”, affirmative misrepresentation
of domestic origin.

23..... Establishment of buying corp. by broker and

247: A-12

17481 6637002

17482 6337018

24..... Three-way promotional program, check 247:A-20

stands as basis for proportionality.

25..... Impropreity of using "14K" for item not 247: A-16

17483 6637003

27..... Foreign origin; "Made in U.S.A.", affirma- 248:A-8 tive misrepresentation of domestic origin.

28..... Selection of customers by single trader...... 248:A-9 29. .... Foreign origin; disclosure on brush handle 248: A-11 not necessary.

30..... Foreign origin; misleading domestic address. 248:A-11 31..... Rebate pricing, photoengraving through 248:A-10 advertising agencies.

32..... Unilateral advertising by seller; distance be- 249: A-13 tween customers.

35..... Three-way promotional program, recipes, 250:A–22

17508 6337032

selected areas.

36..... Functional discounts, meeting competition... 250:A-18 37..... Foreign origin; "Made in U.S.A." affirma- 251:A-15

17509 6337030

17517 6637047

tive misrepresentation of domestic origin. 38..... Advertising allowance based on purchase 251:A-26 volume.

17518 6337021

39..... Advertising allowance proportionalized as

251: A-10

17522 6336020

between competing customers. 40..... Lottery merchandising, random redeemable 251: A-14

44. Uniform store hours, agreement among 253:A-3 retailers.

17529 6337037

45..... Lottery merchandising, pull tab seals, trading 254:A-6

17538 6637049

stamp books.

46..... Common sales agency; objective market 254:A-2

48..... License and sublicense selling to competing 254: A-6

17541 6337059

jobbers.

See footnotes at end of table.

50..... Three-way promotional program, projectors 254:A-5 in grocery outlets.

51..... Three-way promotional program, discount 265:A-2 stamp advertising plan.

9

File 6337060

17543 6337061

17555 6437004

52..... Three-way promotional program, manu- 256: A-3 facturer to retailer display kit.

17556 6337062

53..... Three-way promotional program, self- 256: A-5

17557 6337064

locating shopping guide.

54..... Publisher promotional assistance for news

257:A-9

17567 6637020

stands.

55..... Trade association circulation of uniform 257: A-9 warranty plans.

17568 6337063

56..... Three-way promotional program, news

258: A-11

17570 6437005

stand display card drawing attention to
advertising in magazines.

57..... Three-way promotional program-lottery 258:A-8

17571 6437006

merchandising; grocery bags bearing ad-
vertising and prize-winning number.

58..... Foreign origin, ballons, labeling on display 258:A-10

61..... "Gold filled"-"Rolled gold plate", im- 258:A-16 proper use of terms.

17577 6437024

62..... Three-way promotional program, suppliers 259:A-5
and grocery-chain exhibition, in-store
promotion.

17578 6437022

63..... Guarantee advertising, disclosure of terms 259:A-3

17579 6437028

and conditions.

64..... Trade association, membership applicants, 259:A-2 adherence to TPC rules required.

17580 6437030

17583 6437031

65..... Three-way promotional program, broad- 259:A-8 cast of supplier commercials in retail

stores.

66..... Publisher promotional assistance for newsstands.

259: A-10

17584 6437033

17586 6437027

67..... Functional discount to premium book 260:A-2

jobbers.

68..... Pseudonym for real name on radio program. 260:A-4 69..... Foreign origin marking on plastic blade 261:A-4 dispenser.

17587 6437035 17595 6637052

70..... Lottery merchandising, offer to "drawn" 261:A-3 contestant buying sewing machine cabinet.

17596 6637050

71..... Ground leather described as leather without 263: A-4 qualification.

17610 6637057

72..... Franchise with fair trade price schedule. 263: A-6

10

Digest

Summary

ATRR

74..... Three-way promotional program, in-store 263: A-6 music with supplier commercials.

75..... Publisher promotional assistance for mag- 264: A-6

azine dealers.

76..... Foreign origin labeling on package containing imported and domestic textiles.

77..... Three-way promotional supplier programs 264: A-14 for competing marketing area retailers.

78..... Lottery merchandising, weekly drawing for 264:A-12 portable radio-phonograph.

17631 6537046

6537059

17632 6537045

79..... Deceptive firm name for skip-tracing opera- 265:A-10

17636 6537039

ponents, affirmative representation of
domestic origin.

83..... Foreign origin: "Made in U.S.A." label on 267: A-6

imported machine with domestic made

17661 6537019

86..... Lottery merchandising, refund given if pur- 268: A-7 chased item listed.

17671 6637059

87..... Lottery merchandising, extra merchandise 269: A-3

17678 6637063

if sponsor's product purchased.

88..... Three-way promotional program by radio 271:A-10
station financed by suppliers and retailers.
89. Three-way recipe promotional program.....
90..... Publisher promotional assistance for “full-

91..... Export trade association members owning 272: A-8

17697 6637025

both foreign and domestic plants.

92..... Three-way promotional program, supplier 275:A-11 advertising where product available

17716 6737009

locally.

93..... Newspapers right to reject advertising...... 275:A-10
94..... Three-way promotional program, shopping 275: A-15

cart advertising, proportionally equal
treatment.

95..... Foreign origin; "Made in U.S.A." tag on

computer with 23% foreign-made parts,
affirmative representation of domestic
origin.

96..... Trade association, product quality certifi- 276:A-3

cation.

See footnotes at end of table.

17723 6737006

11

Digest

Summary

ATRR1 97..... Trade association code for dealing with 277: A-9

customers.

98..... Removal of foreign origin disclosure: use of 277: A-10 "Manufacturing" in trade name.

99..... Retailer advertising of "reward" for referral 277: A-11 business.

17740 6737022

100.... "Lifetime" guarantee advertising for alu- 279:A-3

17757 6737014

minum siding.

101.... Three-way brand name promotion through 279:A-6

17758 6737018

recipe cards.

102.... Weight reducing claims for plastic slimming 279: A-12

17759 6737024

garment.

seller to U.S. Government.

103.... Three-way in-store promotional program.... 280:A-13 104. Descriptive firm name used by exclusive

105.... Foreign origin labeling of chemicals with 287: A-17 45% foreign-made components.

106....Three-way promotional payments granted on

basis of floor space: Lottery merchandising, "lucky" number flashed on screen. 107.... Labeling of leather fibre and vinyl items as

leather.

108.... Holding company ownership of both auto 288: A-7 parts distributor and jobber.

17811 6737042

109.... Use of manufacturer's price list to denote 289: A-11

17824 6737044

value in advertising.

110.... Retailers agreement as to uniform store 289: A-14 hours.

17825 6737034

111.... Functional discounts offered purchasing 291:A-7

113.... Pre-merger clearance, acquisition of money- 292:A-19

117.... Misrepresentation: Hand cream described 297: A-14 as "Medically Prescribed".

17888 6737067

118.... Reduced advertising rates to buyers of 298:A-13 media combination.

17900 6737071

119.... Trade association code of ethics for members. 300:A-3
120.... “New”, general rule on use of term....
121.... Consignment sales agreement setting min- 320: A-20

122.... Propriety of publishing list prices for differ- 302: A-22

ent marketing areas.

123... Lottery merchandising; sales promotion 304: A-9

disguised as.

See footnotes at end of table.

17926 6737085