The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business NarrativeIn his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea. |
Contents
Chapter 2TELLING THE STORY RIGHT | |
Truth | |
MOTIVATE OTHERS TO ACTION | |
BUILD TRUST IN | |
BUILD TRUST IN YOUR COMPANY | |
Chapter 6TRANSMIT YOUR VALUES | |
SHARE KNOWLEDGE | |
TAME THE GRAPEVINE | |
Chapter 10CREATE AND SHARE YOUR VISION | |
SOLVE THE PARADOX OF INNOVATION | |
A DIFFERENT KIND OF LEADER | |
ABOUT THE AUTHOR | |
NOTES | |
WRITE TO THE AUTHOR | |
Other editions - View all
The Leader's Guide to Storytelling: Mastering the Art and Discipline of ... Denning Limited preview - 2005 |
Common terms and phrases
Access date advertising approach audience audience’s Available online become behavior brand narrative business model change idea Chapter Chesbrough communities of practice company’s context corporate create culture customers Dasani digital storytelling discussed disruptive innovation effective example experience feel future stories Gerstner global goal going grapevine Hackman happened hardball hardball strategists Harvard Business Review Harvard Business School high-performance teams human IBM’s identity stories imagine implementing interactive leader interactive leadership Internet Klein knowledge management knowledge-sharing stories listeners live Lou Gerstner Napoleonic negative organization organization’s organizational storytelling parables participants people’s performance problem Prusak result rumor satire share situation someone Southwest Airlines spark action springboard story staff strategy success systems thinking talking teams and communities teams or communities tell a story template there’s things told Tolstoyan Tolstoyan leadership transformational innovation understand what’s World Bank Xerox York Zambia