Start Small FINISH BIG: Fifteen Key Lessons to Start and Run Your Own BusinessAt age seventeen Fred Deluca borrowed $1,000 from a a friend-and srarted SUBWAY(R). Today, with more than 38,000 stores in one hundred countries and annual sales exceeding $16.6 billion, Fred DeLuca's SUBWAY is a success story with a message... START SMALL FINISH BIG Publishers Weekly Review: DeLuca was only 17 when he started what is now the Subway restaurant chain in 1965; he needed money to attend college and a friend offered to back him with $1,000 to start a sandwich shop in Bridgeport, Conn. That beginning led DeLuca to an enormously successful career: in addition to being president of the chain, he runs MILE, a nonprofit organization that offers loans to entrepreneurs. According to DeLuca, there are 15 essential principles for anyone starting a small business, some of which, DeLuca confesses, he learned the hard way (he had never made a submarine sandwich before opening day of his first shop). Among these pillars: Believe in Your People; Never Run Out of Money; Keep the Faith; and Profit or Perish. DeLuca uses his own business experience as well as that of other successful entrepreneursAe.g., the founders of Kinko's and Little Caesar'sAin addition to those of less well-known business people. Written in a conversational style, the advice isn't especially original or creative. However, would-be millionaires who are sitting at their kitchen table wondering if they should take that big step and start a business will find the book both instructive and inspirational. Agent, Bob Diforio. |
Contents
18 | |
27 | |
Chapter FOur Start Small | 66 |
Chapter Five Earn a Few Pennies | 82 |
Chapter Six Begin with an Idea | 93 |
Chapter Seven Think Like a Visionary | 103 |
Chapter eight Keep the Faith | 119 |
Chapter nine Ready Fire Aim | 135 |
Chapter twelve Continuously Improve Your Business | 183 |
Chapter thirteen Believe In Your People | 199 |
Chapter FOurteen Never Run Out of Money Borrow Before | 221 |
Chapter FiFteen Attract New Customers Every Day | 238 |
Dont Give Up | 258 |
Chapter Seventeen Build a Brand Name | 272 |
Chapter eighteen Opportunity Waits for No One | 287 |
Chapter nineteen Take the First Bold Step | 307 |
Other editions - View all
Start Small, Finish Big: Fifteen Key Lessons to Start--and Run--your Own ... Fred DeLuca No preview available - 2009 |
Start Small, Finish Big: Fifteen Key Lessons to Start--and Run--your Own ... Fred DeLuca,John Phillip Hayes No preview available - 2000 |
Start Small, Finish Big: Fifteen Key Lessons to Start--and Run--your Own ... Fred DeLuca,John Phillip Hayes No preview available - 2001 |