Marketing Management: Analysis, Planning, and Control

Front Cover
Prentice-Hall, 1972 - Marketing - 887 pages

Bibliographic information

TitleMarketing Management: Analysis, Planning, and Control
Prentice-Hall international editions
AuthorPhilip Kotler
Edition2, illustrated, reprint
PublisherPrentice-Hall, 1972
ISBN0135574544, 9780135574546
Length887 pages
  
Export CitationBiBTeX EndNote RefMan